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Packaging refers to the design and creation of containers or wrappings for products and services, extending beyond mere protection to become a critical brand touchpoint. Interactive and service packaging not only encapsulates the product but also serves as an extension of the brand experience, leveraging technologies like QR codes, NFC, and augmented reality to bridge the physical product with digital engagement.

This category emphasizes the strategic alignment of design, technology, and brand messaging to create packaging that resonates with consumers, encouraging further exploration and interaction with the brand online.

The AI-Branding Dictionary

The core concept behind AI-Branding requires that we define every aspect of what “branding” really means.

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