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November 20, 2023
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How to Write Your Next Podcast Commercial

02 February, 2021

Believe it or not, the point of podcasting is NOT podcasting, it’s selling stuff.

Like all content marketing methods, podcasting needs to be connected to the thing you’re ultimately trying to achieve, which more traffic and sales! Sounds obvious, but it’s an easy point to miss.

So, how do you incorporate commercials into your podcast? You start by getting the content. The following are four simple commercial outlines.

If this STILL seems like too much work, try the “Podcast Commercial Prompt” and let AI do the heavy lifting for you (always be sure to EDIT what it produces, AI isn’t magic).

4 Podcast Commercial Outlines

Storytelling Approach

  1. Introduction: Greet the audience and mention the podcast sponsor.
  2. Transition: Transition with a brief teaser related to the product.
  3. Narrative: Share a relatable or entertaining story related to the product or brand.
  4. Recommendation: Express personal endorsement and recommend trying the product.
  5. Call-to-Action: Encourage listeners to take action and provide the necessary details.

Interview/Testimonial Style:

  1. Introduction: Greet the audience and acknowledge the podcast sponsor.
  2. Transition: Transition smoothly with a teaser about an upcoming interview or testimonial.
  3. Interview/Testimonial: Play a pre-recorded interview or testimonial from a satisfied customer or expert.
  4. Call-to-Action: Direct listeners to the sponsor’s website or offer details.
  5. Closing: Express gratitude for the sponsor’s support and tease upcoming podcast content.

Problem-Solution Scenario:

  1. Introduction: Greet the audience and introduce the sponsor.
  2. Transition: Transition by posing a common problem related to the product.
  3. Solution Presentation: Present the sponsor’s product as the ideal solution to the mentioned problem.
  4. Call-to-Action: Encourage listeners to visit the website or use a promo code for a special offer.
  5. Closing: Thank the sponsor and reinforce the product’s benefits.

Humorous Approach:

  1. Introduction: Greet the audience in a light-hearted manner and mention the sponsor.
  2. Transition: Transition with a humorous comment or anecdote.
  3. Comic Presentation: Present the sponsor’s product in a funny or entertaining way.
  4. Call-to-Action: Inject humor into the call-to-action, encouraging listeners to act in a playful manner.
  5. Closing: Thank the sponsor for their support and maintain the playful tone.

 

If this STILL seems like too much work, try the “Podcast Commercial Prompt” and let AI do the heavy lifting for you (always be sure to EDIT what it produces, AI isn’t magic).