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Session #2

Part one of building your Brand Pillars, the essential foundation that will impact every branding decision moving forward.

Overview

Introducing Brand Pillars! Brand Pillars are the fundamental elements that define and support the overarching identity and positioning of a brand within its market. They encapsulate the brand’s essential attributes, including its name, core values, voice, brand avatar, and customer avatar. Each pillar serves as a steadfast guidepost that shapes every aspect of the brand’s strategic and creative execution.

In this session we cover the first 4 elements of Brand Pillars: Brand Vision, Brand Name, Brand Slogan, Core Brand Values, and Core Brand Offer.

The complete process for creating your Brand Pillars can be found by Clicking Here.

Homework

  • Decide on the Brand (New Brand or Existing Brand) that you will be using for the project.

Assets