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Session #1

An introduction to the AI-Branding Framework and the new world of branding potential.


Welcome to the program! This session is all about the philosophy and potential of branding in the modern age. Mark de Grasse explains how and why branding is going to become increasing important, and why true, comprehensive branding was impossible without the use of AI to centralize creative direction.


  • Decide on the Brand (New Brand or Existing Brand) that you will be using for the project.