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Application Design

The Application Design element emphasizes the creation of digital applications that not only align with a brand’s identity but also enhance user interaction and engagement through thoughtful, user-centered design. This involves a comprehensive approach that spans the overall look and feel of the application, its core objectives, and a strategic development roadmap to ensure its success.


Packaging refers to the design and creation of containers or wrappings for products and services, extending beyond mere protection to become a critical brand touchpoint. Interactive and service packaging not only encapsulates the product but also serves as an extension of the brand experience, leveraging technologies like QR codes, NFC, and augmented reality to bridge the physical product with digital engagement.

This category emphasizes the strategic alignment of design, technology, and brand messaging to create packaging that resonates with consumers, encouraging further exploration and interaction with the brand online.

UI Style

UI Style encompasses the visual and interactive design elements of user interfaces across digital platforms, including websites, applications, and digital devices.

This category focuses on creating a cohesive and intuitive user experience through the thoughtful integration of color schemes, typography, interactive elements, and feedback mechanisms. Customizable themes allow for personalization within a brand’s design framework, enhancing user engagement and satisfaction.

UI Style is fundamental in ensuring that all brand interactions are visually harmonious, easily navigable, and aligned with the brand’s identity.


Animation in the context of brand identity involves the use of motion graphics and animated visuals to convey messages, narrate stories, and enhance user interactions across digital media.

This category includes a broad spectrum of styles, from flat design and minimalist motion graphics to skeuomorphic 3D animations and interactive animations that incorporate user control.

The overall animation style is tailored to complement the brand’s core values and visual identity, ensuring consistency across promotional videos, digital advertisements, and user interface animations, thereby enriching the overall digital experience.


Apparel/Fashion as a brand element category involves the strategic design, production, and distribution of clothing and fashion items that embody a brand’s ethos, message, and aesthetic preferences.

This includes determining the apparel’s function, style, and distribution channels to ensure it serves its intended purpose, whether for promotional use, retail, or as part of a uniform.

The overall apparel style is guided by the brand’s core values, utilizing specific color palettes, logo placements, and fabric selections to reinforce the brand’s presence and identity in every piece of clothing produced.


Icons represent visual symbols or marks that encapsulate and communicate specific actions, objects, or concepts across digital and physical mediums. This category encompasses a range of design styles and functionalities, from flat and minimalist to dynamic and adaptive, ensuring that icons not only enhance the aesthetic appeal of a user interface but also improve its intuitiveness and user experience. The diversity in icon styles allows brands to choose imagery that best aligns with their identity, messaging, and the context of their application, making icons a crucial element in user interface design and brand communication.