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Sonic Styling pertains to the intentional use of sound and music to enhance the atmosphere and emotional impact of a space, event, or piece of media.

It aims to deepen engagement and forge a lasting memory of the experience through auditory means. It’s also used for all media, including video and audio content.


Lighting Styling employs lighting design to influence mood, direct attention, and create visually striking environments that enhance the overall experience. These experiences include Live Space Lighting (e.g. office lighting, expo booth lighting, storefront lighting, etc.), Virtual Space Lighting (e.g. video set lighting, photo set lighting, VR/AR space lighting, recorded event lighting, etc.), and Interactive Lighting (e.g. product lighting, application feature lighting, etc.)