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AI-Branding Bootcamp Cohort #2 Session #9

AI-Branding Bootcamp Cohort #2

Session #9

This session covers Brand Management, Marketing Management, and AI-Branding sales.

Overview

AI-Brand Management is an ongoing service designed to support businesses in applying and maintaining the AI-Branding Framework, ensuring the consistency and evolution of the brand identity over time.

This session covers the basics of AI-Brand Management including the Performance Dashboard and Marketing Matchmaker GPT.

We also covered the basics of overall marketing strategy, and ended with a quick run through of the AI-Branding Sales Presentation.

Homework

  • Start Your AI-Branding Performance Dashboard

  • Use the Marketing Matchmaker to create a plan for a specific hire or project.

Assets

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AI-Branding Bootcamp Cohort #2 Session #8

AI-Branding Bootcamp Cohort #2

Session #8

This session covers the creation of the Community Style Guide, as well as a prompt series for Community Positioning Documents.

Overview

A Community Style Guide is an integral framework that outlines how a brand can cultivate and manage its community interactions, both online and offline. It defines the strategies for shaping the ethos, behaviors, and communication within brand communities to foster a sense of belonging and active engagement.

After learning how to create the Community Style Guide, you’ll also learn how to create Community Positioning Documents for your first community project.

Homework

  • Complete your Community Style Guide elements.

  • Create a Community Positioning Document

Assets

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AI-Branding Bootcamp Cohort #2 Session #7

AI-Branding Bootcamp Cohort #2

Session #7

This jam-packed session covers both the Interactive and Experiential Style Guides. You’ll also learn how to create Custom GPT Style Guides.

Overview

Time to build your Interactive and Experiential Style Guides! Interactive Styling encompasses user-focused elements such as digital interfaces, interactive technology, and user engagement features that facilitate direct interaction with the brand. Experiential styling focuses on creating immersive and sensory experiences through events, environmental design, and physical interactions, offering memorable brand encounters.

After learning how to create both, you’ll see how to create custom Style Guide GPTs using a simple process.

Homework

  • Complete your Interactive Style Guide elements.

  • Complete your Experiential Style Guide elements.

  • Create at least one Custom Style Guide GPT (View Step-by-Step Process).

Assets

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AI-Branding Bootcamp Cohort #2 Session #6

AI-Branding Bootcamp Cohort #2

Session #6

Here we cover our second of the five style guides: Written/Verbal Style Guide. You’ll also learn how to use the information to create a Marketing Campaign.

Overview

Written/Verbal Styling involves the use of language, tone, and messaging in brand communication, encompassing everything from the brand’s name to its style of verbal expression.

Find out how to gather your Written/Verbal Style Elements and apply by making a Marketing Strategy

Homework

  • Complete your Written/Verbal Style Guide elements.
  • Build a Marketing Strategy.

Assets

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AI-Branding Bootcamp Cohort #2 Session #5

AI-Branding Bootcamp Cohort #2

Session #5

Here we cover our first of the five style guides: The Visual Style Guide. You’ll also learn how to use Midjourney, generate visual prompts, social media posts, and memes.

Overview

Visual Styling comprises all visual aspects of branding, including logos, color palettes, typography, and imagery, forming the visual identity and aesthetic appeal of the brand.

Find out how to gather your Visual Style Elements and apply what you create to several fun graphic design projects.

Homework

Complete your Visual Style Guide elements.

Assets

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AI-Branding Bootcamp Cohort #2 Session #4

AI-Branding Bootcamp Cohort #2

Session #4

This session covers Brand Essentials and Logo Design. Brand Essentials provide more technical guidance for Style Guide creation.

Overview

Brand Essentials refer to the fundamental elements and core attributes that define and distinguish a brand in the marketplace. These essentials are crucial for building a strong brand identity, maintaining consistency across all platforms, and communicating the brand’s message effectively to its target audience.

It all starts with a logo! During this session we discuss three different methods to generate a logo.

The complete process for creating your Brand Essentials can be found by Clicking Here.

Homework

Complete logo and Brand Essentials!

Assets

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AI-Branding Bootcamp Cohort #2 Session #3

AI-Branding Bootcamp Cohort #2

Session #3

Part two of building your Brand Pillars, the essential foundation that will impact every branding decision moving forward.

Overview

Part 2 of Brand Pillars! Brand Pillars are the fundamental elements that define and support the overarching identity and positioning of a brand within its market. They encapsulate the brand’s essential attributes, including its name, core values, voice, brand avatar, and customer avatar. Each pillar serves as a steadfast guidepost that shapes every aspect of the brand’s strategic and creative execution.

In this session we cover the last 4 elements of Brand Pillars: Customer Avatar, Brand Voice, Brand Avatar, and Brand Summary.

The complete process for creating your Brand Pillars can be found by Clicking Here.

Homework

  • Complete your Brand Pillars!
  • BONUS: Prepare or create your logo for review during next session (tutorial will be posted shortly).

Assets

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AI-Branding Bootcamp Cohort #2 Session #2

AI-Branding Bootcamp Cohort #2

Session #2

Part one of building your Brand Pillars, the essential foundation that will impact every branding decision moving forward.

Overview

Introducing Brand Pillars! Brand Pillars are the fundamental elements that define and support the overarching identity and positioning of a brand within its market. They encapsulate the brand’s essential attributes, including its name, core values, voice, brand avatar, and customer avatar. Each pillar serves as a steadfast guidepost that shapes every aspect of the brand’s strategic and creative execution.

In this session we cover the first 4 elements of Brand Pillars: Brand Vision, Brand Name, Brand Slogan, Core Brand Values, and Core Brand Offer.

The complete process for creating your Brand Pillars can be found by Clicking Here.

Homework

Decide on the Brand (New Brand or Existing Brand) that you will be using for the project.

Assets

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AI-Branding Bootcamp Cohort #2 Session #1

AI-Branding Bootcamp Cohort #2

Session #1

An introduction to the AI-Branding Framework and the new world of branding potential.

Overview

Welcome to the program! This session is all about the philosophy and potential of branding in the modern age. Mark de Grasse explains how and why branding is going to become increasing important, and why true, comprehensive branding was impossible without the use of AI to centralize creative direction.

Homework

Decide on the Brand (New Brand or Existing Brand) that you will be using for the project.

Assets

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