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Short Courses

HOW TO BUILD YOUR BRAND PILLARS

Brand Pillars are the fundamental elements that define and support the overarching identity and positioning of a brand within its market. They encapsulate the brand’s nine most essential attributes, including its Brand Vision, Brand Name, Brand Slogan, Core Brand Values, Core Brand Offer, Customer Avatar, Brand Voice, Brand Avatar, and Brand Summary.

Lessons

12

Duration

90-Minutes

Cost

$33 (Reg. $77)

Build the Clearest Branding Guide You’ve Ever Had

Brand Pillars are the fundamental elements that define and support the overarching identity and positioning of a brand within its market.

They encapsulate the brand’s nine most essential attributes, including its Brand Vision, Brand Name, Brand Slogan, Core Brand Values, Core Brand Offer, Customer Avatar, Brand Voice, Brand Avatar, and Brand Summary.

Each pillar serves as a steadfast guidepost that shapes every aspect of the brand’s strategic and creative execution.

  • Build the Most Clear Brand Guidelines You’ve Ever Had
  • Clarify Your Business Vision
  • Create Clear Guidelines to Drive Your Marketing Projects
  • Use the Information to Drive Your AI Projects
  • Learn to ChatGPT, Custom GPTs, Google Sheets, and Canva.
  • Create a Professional Final Document Using Canva.

What You’re Building

  • Brand Vision

  • Brand Name

  • Brand Slogan

  • Core Brand Values

  • Core Brand Offer

  • Customer Avatar

  • Brand Voice

  • Brand Avatar

  • Brand Summary

  • Brand Pillar Document


Who Is This Course For?

Marketing Agency Owners

Enhance your agency’s brand identity and client appeal.

Marketing Professionals

Elevate your career with advanced branding skills.

Small Business Owners

Build a powerful brand for market presence.

Startup Founders

Establish a strong brand foundation from the start.

Freelance Marketers

Attract premium clients with standout branding.

Brand Managers

Master essential elements for consistent brand messaging.

Graphic Designers

Integrate strategic branding into your design work.

Product Managers

Create cohesive brand experiences for your products.

Nonprofit Leaders

Strengthen your cause with effective branding.

Social Media Managers

Develop a unified brand voice across platforms.


FAQ

What is the course about?

This course teaches you how to build and enhance your brand elements. You’ll be building your Brand Pillars, which are the core element of the AI-Brand Blueprint taught by the AI-Branding Academy. You can use this information as a standalone document to improve your branding or start a new brand from scratch.

Who is this course for?

This course was specifically designed to help anyone looking to build a more cohesive and powerful brand presence. It can be used by any business owner or individual, but is especially useful for marketers looking to improve their project delivery by collecting the brand information they need to improve their process.

What does the final document look like?

The Brand Pillars Document is a 4-page file that you can design using Canva.

How long is the course?

The course can be completed in about 90 minutes and contains 12 individual lessons.

What will I learn in this course?

You’ll learn how to build useful and actionable brand information that will be essential to expand your brand awareness and memorability. These include your Brand Vision, Brand Name, Brand Slogan, Core Brand Values, Core Brand Offer, Customer Avatar, Brand Voice, Brand Avatar, and Brand Summary.

Are there any prerequisites?

Nope! Literally anyone can use this course to build a cohesive brand. You can use this information for an existing or new brand.

What comes after I build my Brand Pillars?

Brand Pillars are the first step in the AI-Brand Blueprint. After this information is built, you can create your Brand Essentials, then the five style guides we recommend: Visual, Written/Verbal, Interactive, Experiential, and Community. You can learn how to build these elements by watching a replay of the AI-Branding Bootcamp.

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