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Author: Mark de Grasse

Mark de Grasse is the founder of the AI-Branding Academy and creator of the AI-Branding Framework, a comprehensive styling system intended to maintain and centralize the vision of business owners, marketers, and executives across their organizations.

Podcast Start Up Process

Brand Pillar Creation Process

The Process

Brand Pillars are immensely important in the process of creating a successful, defined brand identity. Without these components, there is no way to create your AI-Brand Blueprint! Focus on this task and ensure that it’s done correctly.

Process Outline

Associated Documents

#1

Brand Vision

Brand Vision is the foundational ethos of a company, distilled into a clear and inspiring statement by its founders or owners. It encapsulates the fundamental reason for the company’s existence beyond profit, articulating the change it seeks to bring about in the world or its industry. 

Brand Vision Creator GPT


#2

Brand Name

A Brand Name is a distinctive title assigned to a product, service, or company, crafted to encapsulate the essence of its identity and serve as the primary symbol of recognition in the marketplace. This name uniquely differentiates the entity from its competitors and conveys essential values, emotional appeals, and the brand’s overarching promise to its consumers.

Brand Name Creator GPT


#3

Brand Slogan

A brand slogan is a short, memorable phrase that encapsulates the essence of a brand, its values, and its promise to consumers. It serves multiple purposes: to highlight the brand’s benefits, to affirm its position, and to forge an emotional connection with the target audience.

Brand Slogan Creator GPT


#4

Core Brand Values

Core Brand Values are the fundamental beliefs or principles that define the identity and guide the behavior of a brand. These values are critical as they serve as the foundation upon which a company constructs its business practices, decision-making processes, and interactions with all stakeholders.

Core Brand Value Creator GPT


#5

Core Brand Offer

The Core Brand Offer refers to the central, most valuable proposition a business presents to its customers, encapsulating the essence of what it stands for in the marketplace. This offer is specific to the industry within which the business operates and is versatile enough to encompass both products and services as applicable.

Core Brand Offer Creator GPT


#6

Customer Avatar

A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of your ideal customer—the type of person you want to purchase your products or services. A customer avatar, in the context of problem identification and solution envisioning, is a detailed representation of a target customer that encapsulates the key challenges and aspirations defining their current situation, juxtaposed with the envisioned state where their needs are fully met.

Customer Avatar Creator GPT


#7

Brand Voice

Brand Voice is the distinctive persona a brand adopts in its communications, reflecting its core values and vision through specific language, tone, and style across diverse platforms. This persona is carefully constructed to resonate deeply with the target audience, making it essential to thoroughly understand who you are talking to.

Brand Voice Creator GPT


#8

Brand Avatar

A Brand Avatar is a conceptual embodiment or personification of a brand’s identity and values. It serves as a relatable, human-like representation of the brand, encapsulating all aspects of its personality, ethos, and style.

Brand Avatar Creator GPT


#9

Brand Summary

A concise statement that encapsulates the essence, focus, and distinguishing features of a brand, highlighting its mission, vision, and the unique value it offers to its customers or audience.

Brand Summary Creator GPT

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Molly Mahoney’s The Prepared Performer and AI-Branding Academy Collaborate to Enhance AI-Powered Branding Strategies

June 14, 2024 – AI-Branding Academy is thrilled to announce a strategic partnership with The Prepared Performer, aiming to deliver advanced AI-powered branding solutions to clients worldwide. This collaboration will see The Prepared Performer integrating the AI-Branding framework, enhancing their service offerings with cutting-edge AI technology and traditional branding strategies. Both organizations are committed to empowering marketers and transforming the industry through this partnership.

AI-Branding Academy, under the leadership of CEO Mark de Grasse, offers a comprehensive educational platform that merges traditional branding strategies with the latest AI technologies. Their mission is to provide transformative experiences through courses and certification programs, fostering a community of certified professionals recognized for their innovation and excellence in marketing.

“Molly has an extremely genuine and fun approach to both marketing and AI that is a perfect fit for the Academy. We truly promote ethical marketers that take pride in the success of their customers and clients, and Molly does that amazingly well,” said Mark de Grasse, CEO of AI-Branding Academy.

The Prepared Performer, founded by Molly Mahoney, specializes in providing innovative solutions that empower businesses to thrive. By integrating the AI-Branding framework into their services, they will offer clients unparalleled branding solutions that combine AI technology with proven branding methodologies.

“We are excited to use the AI-Branding frameworks to enhance our marketing practices and propel our clients into an AI-powered future,” said Molly Mahoney, Founder of The Prepared Performer. “This partnership will equip our clients with the tools they need to lead in an increasingly digital landscape.”

In addition to founding The Prepared Performer, Molly Mahoney also hosts the newly launched Authentically Awesome Podcast, where she inspires her clients with the mantra, “Your weird is your superpower!” Combining AI with authenticity is her specialty, and this partnership will make this powerful combination even more impactful.

The partnership aims to revolutionize the branding landscape by providing clients with AI-powered tools and frameworks. These resources will enable marketers to create more effective and innovative branding strategies, positioning them as leaders in their respective industries.

This collaboration will also see the development of new AI-powered branding tools and resources, designed to streamline branding processes and boost creative capabilities. These tools will be made available to all AI-Branding Academy students and The Prepared Performer clients.

For more information on the partnership and to learn how AI-Branding Academy and The Prepared Performer can help your business stand out, visit ThePreparedPerformer.com.

About AI-Branding Academy

AI-Branding Academy is dedicated to redefining marketing education by blending traditional branding strategies with cutting-edge AI applications. Committed to empowering over 20,000 professionals by 2025, the academy offers transformative courses and certifications designed to inspire and elevate. With core values of Customer Empowerment, Educational Leadership, Community Engagement, Social Responsibility, Adaptive Growth, Ethical Integrity, and Visionary Leadership, AI-Branding Academy sets the global standard in marketing expertise.

About Molly Mahoney and The Prepared Performer

Molly Mahoney is the dynamic founder of The Prepared Performer, a company dedicated to empowering businesses through innovative marketing and sales strategies. Known for her energetic and genuine approach, Molly has built a reputation for helping clients leverage the power of live video, social media, and cutting-edge technology to enhance their brand presence and engagement. The Prepared Performer offers a range of services, including coaching, training, and resources designed to boost visibility and drive business growth. With a focus on authenticity and client success, Molly and her team are committed to transforming the way businesses connect with their audiences.

Learn More

Molly Mahoney: Click Here

The Prepared Performer.: Click Here

AI-Branding Academy and Before the Rise Inc. Forge Strategic Partnership to Deliver AI-Powered Branding Solutions

June 10, 2024 – AI-Branding Academy is pleased to announce a strategic partnership with Before the Rise Inc., aimed at delivering advanced AI-powered branding solutions to clients worldwide. Through this collaboration, Before the Rise Inc. will implement the AI-Branding framework, enhancing their service offerings with cutting-edge AI technology and traditional branding strategies. This partnership underscores the commitment of both organizations to empower marketers and revolutionize the industry.

AI-Branding Academy, led by CEO Mark de Grasse, offers a comprehensive educational platform that blends traditional branding strategies with the latest AI technologies. Their mission is to provide transformative experiences through courses and certification programs, fostering a community of certified professionals recognized for their innovation and excellence in marketing.

“Gabe and I have been friends for a while, and he’s always provided genuine insights and innovation in the world of marketing, bringing a unique perspective on the profession. It’s a joy to have him as a partner,” said Mark de Grasse, CEO of AI-Branding Academy.

Before the Rise Inc., founded by Gabriel Vangelatos, specializes in delivering innovative AI solutions to enhance business processes. By integrating the AI-Branding framework into their services, they will offer clients unparalleled branding solutions that combine AI technology with proven branding methodologies.

“We are excited to use the AI-Branding frameworks to improve the practice of marketing and excel our clients into an AI-powered future,” said Gabriel Vangelatos, Founder of Before the Rise Inc. “This partnership will provide our clients with the tools they need to lead in an increasingly digital landscape.”

The partnership aims to revolutionize the branding landscape by providing clients with AI-powered tools and frameworks. These resources will enable marketers to create more effective and innovative branding strategies, positioning them as leaders in their respective industries.

This collaboration will also see the development of new AI-powered branding tools and resources, designed to streamline branding processes and boost creative capabilities. These tools will be made available to all AI-Branding Academy students and Before the Rise Inc. clients.

For more information on the partnership and to learn how AI-Branding Academy and Gabriel Vangelatos can help your business stand out, visit BeforetheRiseInc.com

About AI-Branding Academy

AI-Branding Academy is dedicated to redefining marketing education by blending traditional branding strategies with cutting-edge AI applications. Committed to empowering over 20,000 professionals by 2025, the academy offers transformative courses and certifications designed to inspire and elevate. With core values of Customer Empowerment, Educational Leadership, Community Engagement, Social Responsibility, Adaptive Growth, Ethical Integrity, and Visionary Leadership, AI-Branding Academy sets the global standard in marketing expertise.

About Gabriel Vangelatos and Before the Rise, Inc.

Before the Rise Inc., founded by Gabriel Vangelatos, is renowned for delivering innovative AI solutions that enhance business processes. In addition to its technological advancements, the company hosts the popular “After the Set” podcast, where industry leaders discuss the latest trends and insights in AI and marketing. This platform further solidifies Before the Rise Inc.’s commitment to advancing the field of marketing through education and thought leadership.

Learn More

Gabriel Vangelatos: Click Here

Before the Rise, Inc.: Click Here

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Etan Polinger of Prosperous Media Partners with AI-Branding Academy to Enhance AI Marketing and Branding

June 4, 2024 – AI-Branding Academy, a pioneer in online marketing education, is excited to announce its partnership with Etan Polinger, the distinguished founder and CEO of Prosperous Media and MakesSense.ai. As the latest licensee of the AI-Branding Framework, Etan will utilize his comprehensive expertise in AI marketing and brand building to enhance the framework’s influence.

Etan Polinger, a Certified AI Consultant & AI-Brander, has been a beacon in the marketing industry, consistently crafting unforgettable brands that attract more clients daily. As the founder and owner of Prosperous Media and MakesSense.ai, he has amplified the profit and impact of those seeking to bring more good to the world by providing all-inclusive marketing services and consulting.

His certification as an AI Consultant, combined with his innovative approaches and proven strategies, underscores his exceptional ability to integrate AI with traditional marketing strategies. “Share your goals with me, and I will meticulously craft the messaging and experience that drives your audience not just to engage but to take meaningful actions – purchase, donate, subscribe, support, and beyond,” said Polinger.

AI-Branding Academy’s commitment to setting the standard in marketing certifications, with a vision of empowering over 20,000 professionals by 2025, finds a strong ally in Polinger. His dedication to empowering mission-driven companies through clear, confident marketing messages and showcasing unique differentiators makes him an ideal partner.

Etan Polinger and AI-Branding Academy founder Mark de Grasse worked with each other to create dozens of pieces of content at DigitalMarketer.com. The two have collaborated on a variety of marketing and management projects, and are looking forward to continuing their content creation efforts with the new partnership.

“Etan Polinger and Prosperous Media embody the visionary leadership and innovative spirit we champion at AI-Branding Academy,” said Mark de Grasse, CEO of AI-Branding Academy. “His expertise and proven track record will significantly enhance our AI-Branding Framework, benefiting our community of forward-thinking marketers.”

This collaboration promises to bring fresh marketing strategies and tactics infused with new energy, helping companies attract the business they truly want. By leveraging AI-Branding Academy’s transformative educational experiences, Polinger will help position scaling companies as thought leaders in their industries.

For more information on the partnership and to learn how AI-Branding Academy and Etan Polinger can help your business stand out, visit ProsperousMedia.us or MakesSense.ai.

About AI-Branding Academy

AI-Branding Academy is dedicated to redefining marketing education by blending traditional branding strategies with cutting-edge AI applications. Committed to empowering over 20,000 professionals by 2025, the academy offers transformative courses and certifications designed to inspire and elevate. With core values of Customer Empowerment, Educational Leadership, Community Engagement, Social Responsibility, Adaptive Growth, Ethical Integrity, and Visionary Leadership, AI-Branding Academy sets the global standard in marketing expertise.

About Etan Polinger and Prosperous Media

Etan Polinger, a Certified AI Consultant & the CEO of Prosperous Media, has been amplifying the profit and impact of those seeking to bring more good to the world by providing all-inclusive marketing services and consulting. With a speciality in developing marketing strategies for mission-driven companies, he has transformed narratives, sales funnels, and experiences, amplifying engagement, and boosting conversions. He has written for DigitalMarketer.com and is a recognized speaker in the field. In addition, Etan has taught AI marketing strategies and tactics to the marketing and communication teams at globally renowned companies. Prosperous Media excels in positioning companies for explosive growth through innovative strategic planning and brand development.

Learn More

Etan Polinger: Click Here

Prosperous Media: Click Here

MakesSense.ai: Click Here