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Session #8

This session covers the creation of the Community Style Guide, as well as a prompt series for Community Positioning Documents.

Overview

A Community Style Guide is an integral framework that outlines how a brand can cultivate and manage its community interactions, both online and offline. It defines the strategies for shaping the ethos, behaviors, and communication within brand communities to foster a sense of belonging and active engagement.

After learning how to create the Community Style Guide, you’ll also learn how to create Community Positioning Documents for your first community project.

Homework

  • Complete your Community Style Guide elements.

  • Create a Community Positioning Document

Assets