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Session #4

This session covers Brand Essentials and Logo Design. Brand Essentials provide more technical guidance for Style Guide creation.


Brand Essentials refer to the fundamental elements and core attributes that define and distinguish a brand in the marketplace. These essentials are crucial for building a strong brand identity, maintaining consistency across all platforms, and communicating the brand’s message effectively to its target audience.

It all starts with a logo! During this session we discuss three different methods to generate a logo.

The complete process for creating your Brand Essentials can be found by Clicking Here.


  • Complete logo and Brand Essentials!