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Session #3

Part two of building your Brand Pillars, the essential foundation that will impact every branding decision moving forward.

Overview

Part 2 of Brand Pillars! Brand Pillars are the fundamental elements that define and support the overarching identity and positioning of a brand within its market. They encapsulate the brand’s essential attributes, including its name, core values, voice, brand avatar, and customer avatar. Each pillar serves as a steadfast guidepost that shapes every aspect of the brand’s strategic and creative execution.

In this session we cover the last 4 elements of Brand Pillars: Customer Avatar, Brand Voice, Brand Avatar, and Brand Summary.

The complete process for creating your Brand Pillars can be found by Clicking Here.

Homework

  • Complete your Brand Pillars!
  • BONUS: Prepare or create your logo for review during next session (tutorial will be posted shortly).

Assets